If you have kids or if you're a teacher, or if you just like to use markers, you might have noticed that the Crayola kind are now black instead of the white they have been since forever. I have noticed this all year and several times in between the "Mrs. Cooper!!"s and the taps on my arm, I hypothesized about why. Perhaps its a marketing tool. A new look. A fresh start.
Well this past week, I accidentally stumbled upon a blog that talked about why! You see, Crayola is using an innovative technique that uses recycled bottle caps to create their markers. Having a black barrel allows them to use more recycled materials, keeping more than 1 million plastic bottle caps out of the landfills. Interesting huh?! Way to go Crayola. Way to go.
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